California Wine Regions
Browse Wineries

Santa Barbara » Firestone Vineyard

« Back
Winery Search
Napa Valley Wineries
Paso Robles Wineries
Santa Barbara Wineries
Sonoma Wineries
San Luis Obispo Wineries
Mendocino Wineries
Monterey Wineries
Santa Clara Wineries
Santa Cruz Wineries
Sierra Foothills Wineries
Temecula Wineries
Lodi Wineries
Livermore Wineries
Lake County Wineries
Ventura & Malibu Wineries
San Joaquin Valley Wineries
San Diego Wineries
SF East Bay Wineries
CWA Poll
What is the best way to discover new wines & wineries?
Attend wine festivals
Wine country wine touring
Tasting at wine bars
Restaurant food & wine events
Wine shop tastings
Read articles in the wine press
Social media blogs
Food & Wine
How To Match
Pairing Cheese & Wine
Wine Country Recipes
Wine Shop
Napa Wine Bargains
Deals at
Wine Stuff
Wine Glossary
Wine Grape Varieties
Taste For Free Maps
Ask the Winemaker
How To Technically Taste Wine
Tasting Room Etiquette
Advisor Favorite Videos
All About Barrels
Seven Tips for Wine Events
Five Steps To a Perfect Wine Country Weekend
Father of California Wine
Taste The Stars
Santa Barbara and its 100 wineries
How To Read A Wine Label
More Stuff
Wine Tasting Links Member Rating
Map Winery
Email Page to a Friend
Save to CWA Favorites
Add to Wine Tasting Itinerary
Write Your Own Winery Review

Firestone Vineyard Video Tour

Firestone Vineyard

5017 Zaca Station Road
Los Olivos, CA 93441
(805) 688-3940

Tasting:   Open daily 10 to 5 pm
Tasting fee $7 with souvenir wine glass (also good at Curtis Winery next door)
15% case discount.
  Scheduled Tours
Tours start at 15 past each hour
Price Range:   $10 to $53 per bottle
Established:   1975
Vineyards:   550 acres
  125,000 cases
Winery Dog:   Josie (Labrador)

Firestone Vineyard Description

Heading north on Foxen Canyon Road, through horse ranches and oak-studded hillsides, you come to the Firestone Estate. Featuring eight individual vineyards planted in 1972 with Chardonnay, Sauvignon Blanc, Riesling, Merlot, and Syrah grapes, the vineyard was the first in the area and was the ambitious project of Leonard Firestone, son of Firestone Tire entrepreneur Harvey Firestone.

In 1975 grandson Brooks Firestone built the dramatically modern winery and tasting room designed by Richard Keith & Associates (who also designed Robert Mondavi, Heitz, and Souverain wineries). Brooks later ventured successfully into politics. The winery and vineyard was purchased by the Foley Wine Group in August 2007.

A combination of wood and tan brick materials make up the exterior of the unique winery design. Inside the large tasting room, dark wood furnishings and tile floors with Western-themed chandeliers make for a warm and rustic yet up-to-date interior. Against the far windows, looking out over the picturesque valley floor, is a long copper-topped tasting bar that complements the room’s additional tasting “island” set in the center of the room. 

An extensive array of gourmet food items (including Firestone Fudge Sauce), logo clothing and wine accessories are for sale. Look on the walls for the pictures of the Firestone family with past presidents, members of royalty and heads of state. Outside there are large spaces for events, and additional picnic areas tucked against the hillside. Regularly scheduled tours showcase the winery and vineyard.


Firestone Vineyard Features

Ambiance Types of Wine Amenities
Resort Like
Kid Friendly
Family Run
Casual & Relaxed
Hip & Stylish
Cabernet Sauvignon
Pinot Noir
Tours Available
Private Tasting
Picnic Sites
Event Space
Wine Education Seminars
Gift Shop
Tours - Regularly Scheduled
Write Your Own Winery Review

Firestone Vineyard Reviews

Staff Knowledge & Friendliness
Amenities, Comfort & Cleanliness
Wine Quality
Overall Impressions
Worth the visit
ansmom, San diego
Pleasant drive to the tasting room, comfortable and large the tasting room and outdoor seating area make this experience great. The servers were pleasant and helpful and chatty. I had the reserve tasting with reds only and found them all worthwhile with my favorite the merlot.

Staff Knowledge & Friendliness
Amenities, Comfort & Cleanliness
Wine Quality
Overall Impressions
Firestone - Spring 2011
Situated in the middle of rolling hills and horse farms, this winery is both modern and rustic. We were immediately greeted by a young man who invited us to take the tour in a few minutes. It was quite informative, ending with a look into the "history room" and a glimpse of pictures of the Firestone family and founder and other important figures of the time. The tasting room was rustic with an almost Spanish feel and the views out of the window were gorgeous. They had several wines to taste - including a Cabernet that was outstanding. Not many wineries grow this varietal here. They had a lot of olive oils and other gourmet food items. I bought a package of 6 sampler bottles for $22. Since Firestone wines are widely available, I did not purchase any wine but will look into the Cabernet when I get home. Friendly, knowledgeable staff and beautiful tasting room. Definitely recommend this stop.

Staff Knowledge & Friendliness
Amenities, Comfort & Cleanliness
Wine Quality
Overall Impressions
SY Local!
TheAmericanIdol, Santa Cruz
After a lovely drive through gorgeous fields and oak trees you arrive at Firestone Winery. Perfectly situated, Firestone offers a lovely array of wines. Tastings and tours are both available throughout the day. I have been to Firestone on several occasions. Their 2005 Cabernet Sauvignon is a deep rich wine with a berry aroma and finishes smoothly. The winery is on an expansive estate and is gorgeous. Everyone is friendly and knowledgeable and is a must-stop for any wine-drinker or connoisseur.

Review Disclaimer

The above reviews are the subjective opinion of Winery Advisor members and not of California Winery Advisor.

Advanced Winery Search
CWA Members

Free Membership
Recent Newsletters

Wine Country
About CWA | Contact Us | Advertise with CWA | List Your Winery | Site Map | Privacy/Affiliate Policy | Promote Your Winery on CWA