Firestone Vineyard
5017 Zaca Station Road
Los Olivos, CA 93441
(805) 688-3940
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Open daily 10 to 5 pm
Tasting fee $7 with souvenir wine glass (also good at Curtis Winery next door)
15% case discount.
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Tours:
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Scheduled Tours
Tours start at 15 past each hour
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Price Range:
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$10 to $53 per bottle
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Established:
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1975
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Vineyards:
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550 acres
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Production:
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125,000 cases
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Winery Dog:
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Josie (Labrador)
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Firestone Vineyard Description
Heading north on Foxen Canyon Road, through horse ranches and oak-studded hillsides, you come to the Firestone Estate. Featuring eight individual vineyards planted in 1972 with Chardonnay, Sauvignon Blanc, Riesling, Merlot, and Syrah grapes, the vineyard was the first in the area and was the ambitious project of Leonard Firestone, son of Firestone Tire entrepreneur Harvey Firestone.
In 1975 grandson Brooks Firestone built the dramatically modern winery and tasting room designed by Richard Keith & Associates (who also designed Robert Mondavi, Heitz, and Souverain wineries). Brooks later ventured successfully into politics. The winery and vineyard was purchased by the Foley Wine Group in August 2007.
A combination of wood and tan brick materials make up the exterior of the unique winery design. Inside the large tasting room, dark wood furnishings and tile floors with Western-themed chandeliers make for a warm and rustic yet up-to-date interior. Against the far windows, looking out over the picturesque valley floor, is a long copper-topped tasting bar that complements the room’s additional tasting “island” set in the center of the room.
An extensive array of gourmet food items (including Firestone Fudge Sauce), logo clothing and wine accessories are for sale. Look on the walls for the pictures of the Firestone family with past presidents, members of royalty and heads of state. Outside there are large spaces for events, and additional picnic areas tucked against the hillside. Regularly scheduled tours showcase the winery and vineyard.
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