In the early 1980's the Benziger family migrated west from New York and started a winery on Sonoma Mountain. After a few years of helping his family make large production wines for their Glen Ellen brand, Joe decided that there were some vineyard lots that were just too good to get lost in a big blend. He set out to showcase these special vineyard sites in a series of small artisan wines.

As the idea for Imagery was developing, Joe had a chance meeting with renowned local artist Bob Nugent. Bob volunteered to design a label for Joe's pet project, something that could match the expressiveness and originality of the wine inside. Now, more than 20 years later, Nugent still serves as curator of the Imagery art collection, commissioning hundreds of international artists to design one-of-a-kind artwork for Imagery labels.

The tasting room is a work of art and provides a lovely place to enjoy the special one of a kind wines including, Pinot Gris, White Burgundy, Sauvignon Blanc, Viognier, Barbera, Cabernet Franc, Grenache, Lagrein, Malbec, Merlot, Mourvedre, Zinfandel, Tempranillo, Sangiovese and even a Petite Verdot.