Treana is a family-owned and operated winery. The name Treana symbolizes a trinity of natural elements – the sun, the soil, and the ocean – elements that make Paso Robles, and the rest of the Central Coast, an exceptional area for wine grapes. The Hope family has been farming in Paso Robles since 1978.
Treana wines reflect local geography and climate: rolling hills, calcareous soils, sunny summer days tempered by cool afternoon ocean breezes and as much as forty-degree temperatures swings between day and night. The grapes respond accordingly, with good sugar levels and balanced acids.
The Hope family planted wine-grapes in Paso Robles in 1978. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region.
Austin Hope opened his tasting room on the west side of Paso Robles in 2009 on the Hope Family Vineyards property on Live Oak Road. He will primarily showcase his Treana and Austin Hope brands there, but during events and festivals all brands will be poured. The tasting room itself is an open, somewhat stark place. You know it’s all about the wines here, with two huge room dividers built in the shape of wine barrels. Windows cut into the walls look liked framed photos of the ever-changing vineyards behind them.
Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc were the varieties first planted by the Hopes. They worked with terrains in distinctly different vineyard sites both east and west of the Salinas River. In the early 90’s, the family began producing estate wines under the Hope Family Farms label. At this time, they focused their farming efforts to better suit the Paso Robles terroir and eliminated their white grape plantings entirely. Instead, they opted to source Chardonnay and white Rhone varieties from the cooler climates of Monterey County.
The Hopes established Treana Winery in 1996. Today, third-generation farmer Austin Hope is at the helm as director of winemaking and viticulture