Shortly after their marriage in 1989, Rudy and Rita von Strasser set out looking for a vineyard property to make their home. Having already developed a deep passion and talent for producing Cabernet Sauvignon, Rudy was committed that the property must be in a microclimate blessed with the ability to grow and produce the finest red wines in Napa Valley; wines worthy to carry the von Strasser family name. Serendipitously, the old Roddis Estate Winery on Diamond Mountain had just been put on the market, and in the spring of 1990, the von Strasser label was born.
The von Strasser's bought the property and began the fulfilling task of renovating and modernizing the estate and the vineyards to make the property one of the gems of Diamond Mountain. The building that houses the winery is an historic barn that was built in the late 1880’s. Through careful planning it has been remodeled into a modern winemaking facility while retaining its working-ranch charm.